How I Get Hundreds Of Daily Website Visitors For Free Copyright © 2005 Louis Allport Know about "Viral eBooks"? It's not a new concept I'll admit, but it works like absolute gangbusters. In fact, over the past three years it has personally been responsible for bringing me hundreds of thousands of visitors to just one of my websites. AND - 100% for free. Getting traffic with Viral eBooks is a "free traffic tactic", which means you're not paying for advertising. But, because you're not paying for this exposure, you need to instead create content that people WANT to pass on. This takes effort, but if you do it right, it can pay you back hugely. Let's go through it: Okay - for starters you can create Viral eBooks in two formats: EXE (executable) format - which means it only works on PC's. This type of eBook looks like a website packaged together. These types of eBooks look great, and all someone has to do to view it is download and double-click it. But, as mentioned it does only work on PC's, and generally the software to create these types of eBooks isn't free, although it is very affordable. (I personally use the software from eBookCompiler.com which as I write this retails for around $30.) Alternatively - you can create and distribute Viral eBooks in the hugely popular PDF format. The advantage of PDF is that everyone can read them successfully whether they're viewing your eBook on PC, Mac or "other". To read PDF successfully, the person who downloaded the eBook needs to have the free Adobe Reader installed on their computer. Most people do, and if they don’t it's a quick download from Adobe.com, so this isn't an issue. Although PDF’s can be more widely read that EXE style eBooks, they’re not quite as flexible. With EXE's for example you can actually embed video and audio into the eBook. This isn't possible with PDF. With PDF you would need to instead include a link to where the reader can view or download the audio/video online. So with this in mind, you need to decide what's most important to you and make your choice accordingly for eBook format. I personally don't recommended you create your eBook in both formats, since that just complicates the distribution process in my experience. Stick with one or the other. For creating Viral PDF's - there's a wide array of software that allows you to create PDF's. Some of this software is free, some mind-bogglingly expensive. To view many available options, simply search Download.com or Tucows.com. For creating Viral PDF's, I personally use software that I had specially created. And the advantage of my software is that it allows you to easily create fully *brandable* PDF's. This means that people can customize your PDF with their own affiliate or website details. The benefit of this feature is that it makes it much more likely the PDF will spread far and wide for you as it gives the reader a strong incentive to pass the PDF on as they can now directly profit from it's distribution. You can get this PDF branding software for free at BrandPDF.com So those are your two options for eBook formats. Now - how do you make it truly viral? Well, first of all, decide what kind of visitors you want to your website, and create an eBook on a subject that would interest those people. Your eBook has to be truly useful, interesting, and credible. Don't create a poor quality eBook since no one will read it, which means of course that no one will visit your site. You can even include multi-media links within your eBook to related audio and video if you like, making your product even more interesting and unique. These download links lead back to your site of course, which naturally gets you more visitors. If you're not familiar with a subject matter that would allow you to reach your target audience, you could perhaps have an eBook ghostwritten. There's plenty of Ghostwriters who would bid on a project you list for free at eLance.com. (Ghostwriters are professional writers who create unique content for you on a subject of your choice, and give you all the rights to it, so you can use it as you choose. Many ghostwriters offer their services very affordably.) Alternatively - an information-rich interview with an expert in the field could be a good solution. The person you interview gets free advertising that way too of course, so they may well be happy to spend the time. Such an interview can be done either by email or by phone. The audio of a phone interview would be edited (to remove any mistakes) and then transcribed. Both the audio and transcript can then be offered in the eBook. In my personal experience, longer interviews (more than just a few simple questions) don't work well by email since it can take the person being interviewed quite a lot of typing, and I find the momentum of the process quickly fades this way with every question asked, which can lead to significant delays. For this reason, and to keep things quick and easy for the person being interviewed, I have generally gone with phone interviews in the past - one hour of interview generally creates from around 7,000 to 10,000 words of content. Then after finalizing the recording and tidying the transcript, pass the product by the interviewee before publication to confirm their approval. And let me stress again - your eBook must be high quality and credible. The higher the quality the further it will spread. If it's free to give away, maybe aim for an eBook that could sell for $20 comfortably - IF - it was being sold. Use this as a rough guide to the kind of value you want to aim for with your eBook. The more value you offer in a subject your target market is interested in, the more people will pay attention to it. It's as simple as that. So finally - how do you make the eBook as viral as possible? One important point already mentioned more than once is to make the eBook very high quality. The next important point also touched on is that it is very good to give people strong incentives to pass the eBook on, rather than simply hoping they do. To do this, give them benefits for passing it on. Particularly - by making it brandable so that the person passing it on can add their affiliate links, or even their "home page" address to it. For example: "This eBook is brought to you by JoeBloggs.com" If it's a free to sell eBook (which means: if you have a copy of the eBook, you have the automatic right to sell it yourself. In a sense these are resale rights that automatically roll from one eBook owner to the next) - have a ready-made and professional website and sales page linked to from within the eBook, so that it's easy for people to start selling it. And if the offer, sales copy, website and product are all high quality, the eBook should sell well for everyone who resells it, which means it quickly spreads far and wide for you. If you give everyone who gets a copy of the eBook a way to profit it will just keep on spreading for years to come. This has been my experience. Search for my name in Google to see this first hand. And pay attention to the rights you give the eBook - loose rights for an eBook will help it spread far and wide quickly. Specify the rights within the first page or two of the eBook so there's no confusion. And don't just say "Master Rights". Explain the rights in an easy to understand way. And let me also say that the more eBooks you create, the larger the "Viral Net" you'll have out there working for you to bring you visitors every single day. I've personally been creating viral eBooks for around three years as I write this, and have over thirty eBooks out there on thousands upon thousands of web sites. AND - on tens of thousands (even hundreds of thousands) of personal computers around the world. And all these eBooks are working automatically every day to bring traffic back to my site. Starting your own Viral eBook library can do the same for you. -------------------- Louis Allport is an online product developer and marketer. He recently revealed a system that can help you create best-selling products practically on demand: http://www.createoffers.com

A new breakthrough secret is all you now need in order to get your Google AdWords pay-per-clicks FREE! A gentleman from New York discovered what he calls an "oversight" on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads. And no, nothing about his "secret" is illegal - nor does it require that you know someone on the "inside" at Google, Yahoo, MSN, Overture and others. Instead, the New Yorker boasts proudly "...this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small just to test things at first ... but which I later expanded on after getting the hang of it." This same fellow went on to start and operate sixteen separate online companies selling everything from pet food, DVDs, children's toys & games, books, software, and sold not only his own manufactured products but became an affiliate for other web businesses - all the while applying his mastermind secret. Over the course of nearly eight years the New Englander confesses "I've actually gotten over $87 million in advertising that using my secret I never had to pay for ... and the largest share of which was more recently in Google pay-per-clicks as well as other forms of pad advertising at search engines ... all of which I got for free ..." So powerful is his secret that he's able to monopolize any niche online, and can always secure the top premium spots just above the usual organic results featured at most search engines. He still has to set up an account with the search engines - but after applying his secret he is removed from having to pay for all the costs otherwise involved. Again, nothing about his secret is either illegal or robs from the search engines. One spokesperson from one of the most popular search engines said chuckling after being made privy to this amazing secret "Wow! Ha! This is really unique ... and in my expert opinion it would only serve to enhance and bring more business to us at [name of search engine withheld for legal & confidentiality reasons] and not cause us to lose business in the slightest. Amazing!" The northerner revealed that in this nearly eight years' period of time since applying his secret he's done well over $300 million in sales revenue with a most diverse line of products, and most recently in the last two years netted nearly $166 million after really "buckling down and pressing my secret to its fullest potential." Now to everyone else's fortune, the city slicker is releasing his secret for getting an unlimited amount of pay-per-click ads to the general public. But he's not promising any of us for how long. A bit of an eccentric, the gentleman says "We'll see just how long I can make it available before it saturates things." One famous public web guru pointed out that although this man may gain economically more so as a result of the publication of his secret "he's already so amazingly rich that whether he continues or discontinues its sale will neither make nor break the man, but not grabbing it for yourself while it's still available could prove disastrous for you as you may only have one chance, and a very limited one at that, to get this." It is currently available at: http://obumneme.freegoogle.hop.clickbank.net ...so you may want to head on over there now and get it. It's in a very easily readable format and is quickly and readily understood and mastered by anyone with even a 4th grade reading level. While you're there, why not scroll down and review for yourself the huge successes others are now having with this incredible breakthrough in targeted advertising now made freely available to the rest of us? To your success, isaac okoye

Are You Using The Four Letter Word? The most powerful word in the marketing dictionary is made up of just four letters: F-R-E-E. It doesn't matter what kind of product or service you're promoting, if you can use the word FREE in your advertising and marketing, then your response rates will shoot up. People like FREE stuff. In fact, many people simply can't resist the word FREE! The problem is, you can't use the word FREE unless you actually have something FREE to give, for example: Click Here To Download The FREE Demo! Contact Us For A Price Quotation - It's FREE! Take The FREE Tour Of The Member's Area Order Now And Get ***** For FREE! Subscribe To Our FREE Newsletter! These are all effective ways of introducing the magic word. However, the best FREE idea of all is the FREE ebook. It doesn't matter what kind of product or service you sell, you can use FREE ebooks as a promotional tool to carry your advertising AND build your reputation. By creating an ebook that is related to your product or service, and by giving that ebook away for FREE, you achieve three things in one go: You give yourself a legitimate reason to use the word FREE in your advertising and promotion. You generate FREE publicity for yourself by promoting your product or service from inside your FREE ebook, You build your credibility by making your book useful and relevant to your target market. To get the most out of this great FREE promotional tool, keep these points in mind: The ebook must be more than just a blatant ad for your product or service. This could damage your reputation rather than enhance it. Keep your self-promotion present without being 'in your face'. The content of your book must be useful and relevant to your target market. There's no point in giving away a FREE ebook that contains Internet marketing articles written by other people, if you're promoting guitar lessons. You'd be much better off doing a bit of research online and creating a short ebook on the history of guitar playing. After all, the primary aim of the FREE ebook is to build your reputation in the eyes of potential customers. Encourage other webmasters/e-zine publishers to freely distribute your book to their visitors/readers. Be sure to state this clearly inside the book and anywhere you make the book available for download. Offer to create customized versions of the ebook for those webmasters who want it. For example, you could place an ad for the webmaster's site on the cover page. This will encourage him/her to work harder at giving it away, thus spreading your message to more people. Promote your FREE ebook by listing it on shareware sites and in ebook directories as well as on your own website and e-zine. So, get busy. Ask yourself what it is that your target market is interested in. Make a book that feeds that interest and then start giving it away!

Has the response to your e-mail promotions taken a nose-dive? ... Then you will want to pay close attention to this article! If the response to your e-mail marketing promotions has taken a nose-dive recently, hear me out on this: Every time someone announces that they've just discovered the "next big thing" in online marketing, I'm naturally a little bit skeptical. So when I heard that world-renowned Internet marketing expert Corey Rudl has a "revolutionary" new product, I wasn't sure what to expect! But then I read his article -- the one that's included here. And let me just say that I know my marketing techniques will be drastically different from now on! I strongly suggest that you read this! From: Corey Rudl Internet Marketing Center Over the past few months, a number of my subscribers have been asking me about the latest marketing technology to hit the Internet. It's called "direct-to-desktop" publishing, and right now, it's the exclusive property of Fortune 500 companies who are paying tens of thousands (even hundreds of thousands!) of dollars to have hotshot developers create custom software that lets them cash in on the new technology. Direct-to-desktop publishing gives these elite companies the kind of advantages that most Internet marketers can only dream about... 100% guaranteed message delivery Instant messages that appear in full color and sound, right on a customer's computer desktop An exclusive, private communication channel with loyal customers and subscribers ... All in a customized, branded window with their company logo at the top. When you visit one of these companies' web sites (think online music stores, sports fan sites, entertainment sites, and so on), you'll see an offer that says something like "Click this button to receive instant updates direct to your desktop." Click the button and you'll download a small, customized "reader" application that lets your computer receive messages from the company. The advantages of 'Direct-to-desktop' Direct-to-desktop publishing lets you send HTML messages directly to your customers' desktops -- instantly, reliably, and electronically -- without having to wrestle with e-mail filters, bounce backs, or competition. Once customers sign up, they don't have to check their e-mail or visit your web site to get your latest news or updates. A flashing desktop icon alerts them as soon as they receive a message from you -- and all they have to do is click to read it. It's brilliant. The system doesn't use e-mail, yet it is 100% opt-in -- subscribers simply turn off the program if they wish to stop receiving messages. ... It's a win-win situation for everyone involved: Subscribers receive messages only from companies they trust. No spam, no pop-ups, no third-party ads... just legitimate messages from a sender they want to hear from. And companies get to deliver their messages without ISPs or e-mail filters getting in the way. The right technology at the right time Here's the bottom line: E-mail marketing is getting more and more complicated. While e-mail is still a powerful marketing tool (Proof: I used it to make more than $2.4 million last year, and I'm on track to do the same again this year), these days you need to work harder than ever to keep in touch with your list of customers and subscribers. Here's why: Subscribers change their e-mail addresses, leaving you without a way to contact them. Your legitimate messages get wrongfully trashed by overactive junk mail filters. People's free e-mail accounts fill up quickly, causing your messages to bounce back. And even when your e-mail makes it into a subscriber's inbox, it can get lost in a sea of newsletters, personal messages, promotions, and spam if you don't know what you're doing. For these reasons, many marketers are looking for opportunities to use this new direct-to-desktop technology as a "partner" tool that works hand-in-hand with their e-mail and advertising campaigns. Unfortunately, there are still a few problems with it... The 'big guys' have cornered the market Right now, the Fortune 500 companies have cornered the market on direct-to-desktop publishing. And for good reason -- they've been the only ones who could afford it! These companies have paid huge sums of money to have software developers convert their company materials into compatible content. They've hired professional designers to come up with attractive, customized "reader"applications they can send to their subscribers. And they've put tons of money into developing flashy graphics, streaming audio, and video clips to send out. There is a tremendous opportunity for marketers to be at the very front of the curve, taking advantage of this red-hot new technology to get secure, direct access to the desktops of your customers... But unfortunately, it's next to impossible for the average person to get set up with direct-to-desktop technology right now. You need to know a programming language like XML to create your content "feed." And unless you're willing to hire some expensive software developers, your subscribers will have to use a generic "newsreader" application to receive your messages. Where this new technology is heading The current situation of direct-to-desktop publishing reminds me of the way things looked on the Internet five years ago, when most companies didn't have web sites yet. Only a few highly funded Internet start-ups (remember the dot-com boom?) had the money, software, and skills to develop a professional site. Then a few companies started looking at how to make web design accessible to the public -- and now, user-friendly web design software has made it easy for anyone to create a professional-looking e-commerce web site in minutes! The same thing happened with e-mail marketing. At first, it was just a few entrepreneurs testing the water to see if there was a way to avoid paying postage for direct mail promotions -- and now, thanks to e-mail automation software, it seems like every company is using e-mail to distribute their promotions and newsletters. And now, the same situation has come up again. This technology will become mainstream in the future, but it's those who get in on it FIRST who will see the biggest profits from it. And at the moment, it's just now affordable for all of us smaller companies that don't make billions of dollars a year. All the best... Corey Rudl Internet Marketing Center I'll let you in on a 'little secret'... I know from talking to Corey that he just didn't think it was fair that Fortune 500 companies are the only ones that can afford this technology, while marketers like you and me have to settle for inferior, stop-gap solutions. And I know that he and his team have been quietly working on a solution to allow "regular" small online business owners start using "direct-to-desktop" technology for a tiny fraction of what those Fortune 500 companies are paying... Just recently, Corey released his powerful new solution to a select group of his customers and subscribers... complete with customization, branding, and tracking tools BEYOND what these $10,000+ solutions typically offer. And now YOU have the opportunity gain a HUGE advantage by making sure you reach the market with this FIRST -- long before your competitors even know it exists! Go to: http://www.marketingtips.com/desktop/t/889224 ... but don't delay, because like Corey said, the marketers who use this first will be the ones to see the biggest profits. I hope this information helps you kick your online marketing into the next generation! [name] http://www.marketingtips.com/desktop/t/889224

The way to earn extra commissions There is an exciting opportunity that is currently earning thousands of other netrepreneurs huge incomes every single month without the headaches of actually selling your own product! . However, after generating some serious profits doing nothing more than making a few simple recommendations, I just knew THIS WASN'T A SECRET I COULD KEEP TO MYSELF. The "Insider Secrets to Marketing Your Business on the Internet" course is the #1 best-selling Internet Marketing course online -- and now you have the UNIQUE OPPORTUNITY to recommend this quality product to your visitors, customers, and subscribers, and... EARN A $65 COMMISSION ON EVERY COPY SOLD! This means that you can easily: A) CAPITALIZE ON THE LIFETIME VALUE OF CUSTOMERS you may have from an existing e-business by sending them "backend" offers for the course. (Statistics have repeatedly shown that, of the people who have bought from you before, 36% WILL BUY AGAIN!) B) EARN 250% MORE SALES than you would promoting your own product by making a "friendly recommendation" as opposed to pushing your own product or service. ... All without the usual hassles and expense of product development and fulfillment! It's extremely easy to do because you just post a link, a banner, or a short letter of recommendation on your web site -- or perhaps recommend the course in your newsletter or e-zine -- and then COLLECT A PERCENTAGE OF THE PROFITS (called a "referral fee") when a sale is made! You don't ever worry about: - Collecting the money - Packaging the product - Shipping the product - Customer service ... or anything else for that matter! You just do the promotion and collect your referral fee from the resulting sales! Typically, affiliates who have web sites with low traffic earn between $400 - $900 per month, affiliates with medium traffic sites earn anywhere from $1,200 - $2,700 per month, and heavy traffic sites can expect $4,000+ per month. Their top affiliates are earning $8,000+ every month! So if you'd like to learn how you can join the Internet Marketing Center's Affiliate Program today -- at absolutely no cost, with absolutely no risk -- and start profiting from products that are earning current affiliates thousands of dollars every month, then I highly recommend visiting... http://www.marketingtips.com/sr/t.x/889224 All the best, Isaac okoye

The secret strategy to build your downline... This is just too cool... Would you like to learn how to recruit people into your program on auto-pilot? Here's your chance to learn from someone who's done it! For a limited time you can listen in on a free call and learn how a top sponsor (James Grandstaff) exploded his downline to over 5,700 members with a simple 3 step strategy. The part I found amazing is that he did it in his spare time while keeping his full time PC support job. They're giving away full access to the call for a limited time only so you must register now to be certain you don't miss out. Click the link below now to validate your package. http://DownlineSecrets.com/thankyou-page/17167 On the call you'll learn exactly how to copy James' strategy step-by-step. So be sure to click the link below now to gain private access. http://DownlineSecrets.com/thankyou-page/17167

Lost Genius Reveals How to Write Sales Materials that Sell by Joe Vitale Bruce Barton was a celebrity in the 1920s. He was a bestselling author, confidant to presidents, master copywriter, philanthropist, congressman, and co-founder of the largest advertising agency in the world, BBDO. He helped five men become US Presidents. He wrote a fund raising letter that got a 100% response. The only book ever written on Barton and his ideas is The Seven Lost Secrets of Success. I recently discovered Barton's six points for writing ads, which he probably delivered in a speech in the early 1930s. Here they are, as Bruce Barton himself delivered them: 1. The theme. "A lot of time and money is wasted by our failure to think through and get a theme before we start. The theme ought to be based on two principles---first, that a man is interested in himself; second, that he is interested in other people. Our formula for Every Week (magazine) was Youth, Love, Success, Money, and Health---all things in which people are vitally interested." 2. Interesting headlines. "I think any public notice I may have had has come from titles. Nobody was more surprised than I when The Man Nobody Knows became a best seller. The title is what sold the book." Barton also mentioned that when he edited magazines, he often used provocative titles to stir up controversy and interest. Examples included, "Why I never hire any woman under 30," "How my wife has hindered me in business," and the other side of the question, "How my wife has helped me in business." These interesting headlines guaranteed readership. 3. The visualization. Barton didn't elaborate on this. But I'm sure he was referring to the layout of any sales piece. He once said, "A picture is worth two pages of type, and a headline is worth almost all the rest of the ad put together." For Barton, the illustration, headline, and body copy made up the layout, or visualization, of any sales piece. 4. The copy. "The introduction can be eliminated almost always. The mind starts cold when you begin to write, and you don't get into high until the second or third paragraph. Cut out the introduction, and then you have a good hot start. "Another elementary fundamental of advertising is to make the copy fit the space. To this day, I never write a piece of copy without counting the words. The picture, the headline, and the layout should be set before you begin the copy. To me, writing the copy before you have visualized the layout is backwards." 5. Adjectives. "After you finish a piece of copy, go back and cut out all the adjectives. Henry Ward Beecher's father was once chairman of a committee to draw up resolutions on slavery. One sentence in his resolution read: 'It is an outrage.' Some one suggested that it should read: 'It is a terrible outrage.' Beecher said that was the way he had it in his first draft, but he had cut out the word 'terrible' for the sake of emphasis. "Adjectives are like the leaves on a switch. They make the switch look pretty, but if you want to hit a blow that will cut, you take off the leaves. Literature that cuts has very few adjectives. The greatest things in life are expressed in one-syllable words---love, hate, fear, home, wife, child." 6. A purpose. "We should never write an ad without the idea that something is going to happen. What do we want the reader to do? Write with the conviction that he is going to do something when he gets through reading---go to the store and buy; clip the coupon and mail it. And remember the power of the direct command. Don't say, 'If you would like this beautiful booklet, we will be glad to send it.' Say, 'Sit down right now and fill in this coupon.' People want things made easy; they want you to make up their minds for them." http://www.HypnoticLibrary.com/g.o/isaacobumneme

A portion of a program code that has been designed to furtively copy itself into other such codes or computer files. It is usually created by a prankster or vandal to effect a no utilitarian result or to destroy data and program code. A virus consists of a set of instructions that attaches itself to other computer programs, usually in the computer's operating system, and becomes part of them. In most cases, the corrupted programs continue to perform their intended functions but surreptitiously execute the virus's instructions as well. A virus is usually designed to execute when it is loaded into a computer's memory. Upon execution, the virus instructs its host program to copy the viral code into, or “infect,” any number of other programs and files stored in the computer. The infection can then transfer itself to files and code on other computers through magnetic disks or other memory-storage devices, computer networks, or online systems. The replicating viruses often multiply until they destroy data or render other program codes meaningless. A virus may simply cause a harmless joke or cryptic message to appear on a computer user's video monitor each time he turns on his computer. A more damaging virus can wreak havoc on an extremely large computer system within a matter of minutes or hours, causing it to crash and thereby destroy valuable data. The internet and web related problem, it worth mentioning one final point: if you are indiscriminate about the web sites you visit and about the files you download, you should probably acquire and regularly use virus protection software. Viruses are caught by simply by opening web pages. You can, however catch a virus by saving files to your desktop or laptop computer’s local drive. So the best way and thing to do is to prevent viruses from attacking your computer. There is a saying which state ‘ Prevention is better than sacrifice. If you are interested for more information or the solution on viruses attack please click here or copy and past the link below into the address bar of your web browser to find more information. I strongly recommend to get this software install into your computer http://hop.clickbank.net/?obumneme/noadware Isaac okoye

Join SendFree. SendFree is the net's only ad exchange for autoresponders. Free unlimited follow-up autoresponders harness the power of repeat exposure for your business. You build relationships with your prospects and close more sales. Plus you increase profits as SendFree's unique free advertising system drives new referrals to your business. Get Your Profit Making, List Building Autoresponders Today! SendFree offers you unlimited follow-up autoresponders with mailing list management and distribution capabilities. You too can harness the power of permission email marketing and get repeat exposure for your business. You'll build relationships with your prospects and close more sales. Plus you'll increase profits as SendFree's unique free advertising system drives new referrals to your business. Increase Your Sales While Reducing Your Investment! Save money with SendFree's affordable email list hosting. Make more money with SendFree's unlimited autoresponder capabilities. You'll get quick, easy and cost effective email delivery to your in-house lists. And the no hassle list management makes following up with prospects simple. You'll build relationships faster and close more sales. Plus you'll increase profits as SendFree's unique free advertising system drives new referrals to your business. http://www.sendfree.com/affref/97360/

The Strange Story of the "Crackpot" Mail-Order Prophet - by Joe Vitale Are you having trouble selling your product or service? Are you feeling like the chaotic state of the world prevents you from succeeding? Are you wondering how you can increase your sales in the most cost effective ways? Are you feeling like your competition is breathing down your neck? Many of my clients feel the same way. They want to succeed, to make a nice living in their business, but they feel overwhelmed, uncertain, and even despondent. They feel they have too much competition. They feel marketing doesn't work, or takes too much work. They feel people don't have enough money today to spend on what they are selling. And that's why I think it's time to reveal the strange story of the long forgotten "crackpot" mail-order prophet. During the Great Depression of the 1930s the average person didn't have enough money to feed themselves or their family, let alone enough extra cash to order books through the mail. Yet during those lean years one man made a fortune selling books and courses entirely by mail. His name was Frank B. Robinson. He founded "Psychiana," the world's eighth largest religion and the world's largest mail-order religion. You may never have heard of him or his movement before today. But during the 1930s and 40s, Robinson's name traveled around the world. Millions of people read his books, studied his lessons, and practiced his methods. The press called his positive thinking, new thought religion a "media business" because Robinson advertised so heavily. In 1928 Robinson wrote an ad for his new philosophy that began with the headline, "I TALKED WITH GOD." An advertising agency in Spokane, Washington said the ad would never work. But Frank believed in his message and trusted his hunches. He borrowed $2,500 from people he barely knew, spent most of it on printing his lessons, and invested $400 to place his ad in "Psychology Magazine." That ad pulled 5,300 responses. Robinson ran it in numerous magazines and it always pulled a 3% to 21% response. Within a year he had a full-time job fulfilling requests for his books and lessons, soon shipping a million pieces of mail a year out of his office in Moscow, Idaho. The post office in that little town had to move into a bigger building to handle all the mail. Robinson's ads appeared in 140 newspapers, 180 magazines, and on 60 radio stations, all at the same time. His postal bill in 1938 amounted to $16,000 and his printing bill hit $40,000. He received 60,000 pieces of mail a day, reached more than two million people, and sent his message to 67 countries---all within one year of running his first ad. "Advertising is educating the public to who you are, where you are, and what service you have to offer," Robinson wrote. "The only man or organization who should not advertise is the one who has nothing to offer." What can we learn from Frank B. Robinson? 1. He believed in his product. When you don't believe in what you are trying to sell, it shows. It'll show in your lack of commitment to your marketing, in poor advertising, in poor service, or in other ways. As I mention in my book, The Seven Lost Secrets of Success, sincerity is one of the "lost secrets" to success. Robinson had sincerity. While his movement made tons of money, Robinson accepted only $9,000 a year as his salary. Whether you call him a crackpot or a savior, he believed in his product. He knew he had something people wanted. In fact, Robinson sold his religious lessons with a money-back guarantee. 2. He advertised relentlessly. If you don't tell people that you exist, they won't know it. The reason you aren't aware of Robinson or his movement today is because he's dead. (He died in 1948). No one is advertising his message. Without consistent and persistent advertising to educate the public, the world won't know of your business. 3. He tracked his results. Robinson believed in the spiritual world, but he also knew he lived on the earth plane where numbers matter. He tracked responses from his ads to know what worked and what didn't. For example, astrology magazines brought him an 18% response to his ads while national weekly papers brought 3%. Knowing that, Robinson could invest more money in larger ads in the better pulling magazines. Find out where your business comes from and focus more advertising in that area. 4. He continued to create products. Robinson knew once people tasted his goods, they would want more. He wrote 28 books during his short lifetime. These, along with his correspondence courses, gave him a deep product line. Your current satisfied customers will always be your goldmine. Create more for them to buy. 5. He remained optimistic. Despite the harsh reality of the Great Depression years, and despite competition from religious institutions that had been around for centuries, Robinson flourished. He didn't believe anyone or anything could stop him. When you have that strong of an inner conviction, nothing CAN stop you. If you think you have competition with a similar business in the same town, consider what it must have been like for Robinson to have such empires as the Catholic Church, the US government, and famous ministers and politicians trying to close him down! Whatever you may think of Robinson or "Psychiana," you have to admit he knew how to advertise his business. "After all, it's the results in human lives that count," he wrote in his 1941 book, The Strange Autobiography of Frank B. Robinson. "Talk is cheap." What are you going to do now to increase your business? Remember, talk is cheap! - Joe Vitale is widely recognized by many as the greatest copywriter in America. Can you beat him? Try out the "World's Shortest Advertising IQ Test" and see how you stack up: http://www.CreateAdvertisingThatSells.com/g.o/isaacobumneme

"Bruce Barton's 6 Points for Writing Ads") by isaac okoye Bruce Barton was a celebrity in the 1920s. He was a bestselling author, confidant to presidents, master copywriter, philanthropist, congressman, and co-founder of the largest advertising agency in the world, BBDO. He helped five men become US Presidents. He wrote a fund raising letter that got a 100% response. The only book ever written on Barton and his ideas is The Seven Lost Secrets of Success. I recently discovered Barton's six points for writing ads, which he probably delivered in a speech in the early 1930s. Here they are, as Bruce Barton himself delivered them: 1. The theme. "A lot of time and money is wasted by our failure to think through and get a theme before we start. The theme ought to be based on two principles---first, that a man is interested in himself; second, that he is interested in other people. Our formula for Every Week (magazine) was Youth, Love, Success, Money, and Health---all things in which people are vitally interested." 2. Interesting headlines. "I think any public notice I may have had has come from titles. Nobody was more surprised than I when The Man Nobody Knows became a best seller. The title is what sold the book." Barton also mentioned that when he edited magazines, he often used provocative titles to stir up controversy and interest. Examples included, "Why I never hire any woman under 30," "How my wife has hindered me in business," and the other side of the question, "How my wife has helped me in business." These interesting headlines guaranteed readership. 3. The visualization. Barton didn't elaborate on this. But I'm sure he was referring to the layout of any sales piece. He once said, "A picture is worth two pages of type, and a headline is worth almost all the rest of the ad put together." For Barton, the illustration, headline, and body copy made up the layout, or visualization, of any sales piece. 4. The copy. "The introduction can be eliminated almost always. The mind starts cold when you begin to write, and you don't get into high until the second or third paragraph. Cut out the introduction, and then you have a good hot start. "Another elementary fundamental of advertising is to make the copy fit the space. To this day, I never write a piece of copy without counting the words. The picture, the headline, and the layout should be set before you begin the copy. To me, writing the copy before you have visualized the layout is backwards." 5. Adjectives. "After you finish a piece of copy, go back and cut out all the adjectives. Henry Ward Beecher's father was once chairman of a committee to draw up resolutions on slavery. One sentence in his resolution read: 'It is an outrage.' Some one suggested that it should read: 'It is a terrible outrage.' Beecher said that was the way he had it in his first draft, but he had cut out the word 'terrible' for the sake of emphasis. "Adjectives are like the leaves on a switch. They make the switch look pretty, but if you want to hit a blow that will cut, you take off the leaves. Literature that cuts has very few adjectives. The greatest things in life are expressed in one-syllable words---love, hate, fear, home, wife, child." 6. A purpose. "We should never write an ad without the idea that something is going to happen. What do we want the reader to do? Write with the conviction that he is going to do something when he gets through reading---go to the store and buy; clip the coupon and mail it. And remember the power of the direct command. Don't say, 'If you would like this beautiful booklet, we will be glad to send it.' Say, 'Sit down right now and fill in this coupon.' People want things made easy; they want you to make up their minds for them." http://www.HypnoticLibrary.com/g.o/isaacobumneme

Five Things You Can Learn about Advertising from Dr. Frank B. Robinson - by Joe Vitale Are you having trouble selling your product or service? Are you feeling like the chaotic state of the world prevents you from succeeding? Are you wondering how you can increase your sales in the most cost effective ways? Are you feeling like your competition is breathing down your neck? Many of my clients feel the same way. They want to succeed, to make a nice living in their business, but they feel overwhelmed, uncertain, and even despondent. They feel they have too much competition. They feel marketing doesn't work, or takes too much work. They feel people don't have enough money today to spend on what they are selling. And that's why I think it's time to reveal the strange story of the long forgotten "crackpot" mail-order prophet. During the Great Depression of the 1930s the average person didn't have enough money to feed themselves or their family, let alone enough extra cash to order books through the mail. Yet during those lean years one man made a fortune selling books and courses entirely by mail. His name was Frank B. Robinson. He founded "Psychiana," the world's eighth largest religion and the world's largest mail-order religion. You may never have heard of him or his movement before today. But during the 1930s and 40s, Robinson's name traveled around the world. Millions of people read his books, studied his lessons, and practiced his methods. The press called his positive thinking, new thought religion a "media business" because Robinson advertised so heavily. In 1928 Robinson wrote an ad for his new philosophy that began with the headline, "I TALKED WITH GOD." An advertising agency in Spokane, Washington said the ad would never work. But Frank believed in his message and trusted his hunches. He borrowed $2,500 from people he barely knew, spent most of it on printing his lessons, and invested $400 to place his ad in "Psychology Magazine." That ad pulled 5,300 responses. Robinson ran it in numerous magazines and it always pulled a 3% to 21% response. Within a year he had a full-time job fulfilling requests for his books and lessons, soon shipping a million pieces of mail a year out of his office in Moscow, Idaho. The post office in that little town had to move into a bigger building to handle all the mail. Robinson's ads appeared in 140 newspapers, 180 magazines, and on 60 radio stations, all at the same time. His postal bill in 1938 amounted to $16,000 and his printing bill hit $40,000. He received 60,000 pieces of mail a day, reached more than two million people, and sent his message to 67 countries---all within one year of running his first ad. "Advertising is educating the public to who you are, where you are, and what service you have to offer," Robinson wrote. "The only man or organization who should not advertise is the one who has nothing to offer." What can we learn from Frank B. Robinson? 1. He believed in his product. When you don't believe in what you are trying to sell, it shows. It'll show in your lack of commitment to your marketing, in poor advertising, in poor service, or in other ways. As I mention in my book, The Seven Lost Secrets of Success, sincerity is one of the "lost secrets" to success. Robinson had sincerity. While his movement made tons of money, Robinson accepted only $9,000 a year as his salary. Whether you call him a crackpot or a savior, he believed in his product. He knew he had something people wanted. In fact, Robinson sold his religious lessons with a money-back guarantee. 2. He advertised relentlessly. If you don't tell people that you exist, they won't know it. The reason you aren't aware of Robinson or his movement today is because he's dead. (He died in 1948). No one is advertising his message. Without consistent and persistent advertising to educate the public, the world won't know of your business. 3. He tracked his results. Robinson believed in the spiritual world, but he also knew he lived on the earth plane where numbers matter. He tracked responses from his ads to know what worked and what didn't. For example, astrology magazines brought him an 18% response to his ads while national weekly papers brought 3%. Knowing that, Robinson could invest more money in larger ads in the better pulling magazines. Find out where your business comes from and focus more advertising in that area. 4. He continued to create products. Robinson knew once people tasted his goods, they would want more. He wrote 28 books during his short lifetime. These, along with his correspondence courses, gave him a deep product line. Your current satisfied customers will always be your goldmine. Create more for them to buy. 5. He remained optimistic. Despite the harsh reality of the Great Depression years, and despite competition from religious institutions that had been around for centuries, Robinson flourished. He didn't believe anyone or anything could stop him. When you have that strong of an inner conviction, nothing CAN stop you. If you think you have competition with a similar business in the same town, consider what it must have been like for Robinson to have such empires as the Catholic Church, the US government, and famous ministers and politicians trying to close him down! Whatever you may think of Robinson or "Psychiana," you have to admit he knew how to advertise his business. "After all, it's the results in human lives that count," he wrote in his 1941 book, The Strange Autobiography of Frank B. Robinson. "Talk is cheap." What are you going to do now to increase your business? Remember, talk is cheap! - Joe Vitale is widely recognized by many as the greatest copywriter in America. Can you beat him? Try out the "World's Shortest Advertising IQ Test" and see how you stack up: http://www.CreateAdvertisingThatSells.com/g.o/isaacobumneme

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